YEP is a one year programme for young entrepreneurs in the textiles sector in Ethiopia who want to export to Europe. YEP is tailor-made, challenging and has a high energy level.

CBI is the Centre for the Promotion of Imports from developing countries and is an Agency of the Ministry of Foreign Affairs of the Netherlands.

An enthusiastic YEP team gives support through online coaching and training about marketing, design, product development and trends.

Because the target group for this programme is very specific and most of all younger than the regular target groups CBI works with, we decided to try a completely new approach using Facebook and Facebook groups.

– Work with specialized experts to create online training documents
– Online Acquisition
– Facebook group and email management
– Interviewing experts